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Travel and Discounted Parking

Parking and Directions
The Bead&Button Show is located at the Wisconsin Center, 400 W. Wisconsin Avenue, Milwaukee, Wisconsin.

Discounted  Parking Information
There are many parking garages and facilities around the Bead&Button Show. Visit for a map of downtown Milwaukee parking facilities.

Handicapped parking is available in most of the downtown parking facilities, as well as, at the Wisconsin Center parking lot. However, that lot fills quickly. Please go to for additional handicapped parking facilities in the downtown area.

Parking is discounted for Show attendees at the MacArthur Square Parking Structure. Pull ticket when you enter the MacArthur Square Parking Structure. Then get validation ticket at the Bead&Button Show registration desk on the 3rd floor of the Wisconsin Center which will apply discounted rate. When exiting structure, insert the ticket pulled at the entrance of the structure followed by the validation ticket. The machine will then charge the discounted rate.

Payment can be made at exit with Visa or MasterCard and by cash in designated lanes.


Reserve your parking in advance and get there on time, stress free!

SpotHero is the nation’s leading parking reservation app to book convenient and affordable parking, whether it’s for an event, commute to work or even airport parking.

To reserve your parking spot for the Bead and Button Show, visit the Wisconsin Center SpotHero Parking Page and Hyatt Regency Milwaukee SpotHero Parking Page book a spot with rates up to 50% off drive-up.

New to SpotHero? Download the SpotHero iPhone | Android app and enter promo code BEADBUTTON18 for an extra $5 off parking!

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