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Travel and Discounted Parking

Parking and Directions
The Bead&Button Show is located at the Wisconsin Center, 400 W. Wisconsin Avenue, Milwaukee, Wisconsin.

Discounted  Parking Information
There are many parking garages and facilities around the Bead&Button Show. Visit for a map of downtown Milwaukee parking facilities.

Handicapped parking is available in most of the downtown parking facilities, as well as, at the Wisconsin Center parking lot. However, that lot fills quickly. Please go to for additional handicapped parking facilities in the downtown area.

Parking is discounted for Show attendees at the MacArthur Square Parking Structure. Pull ticket when you enter the MacArthur Square Parking Structure. Then get validation ticket from the Wisconsin Center which will apply discounted rate. When exiting structure, insert the ticket pulled at the entrance of the structure followed by the validation ticket. The machine will then charge the discounted rate. Payment can be made at exit with Visa or MasterCard and by cash in designated lanes.

A printable PDF of Directions will be posted here closer to the Show.

Traffic Conditions
To check for congestion and/or construction detours around Milwaukee, click here.

Milwaukee Map
A PDF map of the Downtown Milwaukee area will be posted here closer to the Show.

Downloadable File(s)

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